Apple doesn't call their stores "stores" anymore. Now they're town squares. The stores are about more than selling with spaces for people to network learn, and yeah, buy stuff. Apple is touting its employees that it now considers creative pros. They're the artsy answer to the geniuses at the Genius Bar. They can also sell you Apple stuff.
Apple has big plans for retail. Huge stores in Chicago and Paris are coming soon. The New York store is getting redesigned too.
